Lapcare Unveils 'DHURANDARR' – A Power-Packed Channel Growth Program for JFM 2026
Lapcare, one of India’s most trusted IT peripherals and accessories brands, has officially launched its high-impact DHURANDARR Sales Program for the JFM 2026 quarter. Designed as a performance-driven channel incentive scheme, the initiative aims to accelerate partner growth across Tier 1 and Tier 2 ecosystems with transparent targets, slab-based rewards, and mega lucky draw benefits.
Carrying the bold tagline “Is Baar Zyada Maar”, the program signals Lapcare’s aggressive growth strategy for 2026 while reinforcing its partner-first philosophy.
With structured participation, aspirational rewards, and clear qualification criteria, DHURANDARR is positioned as one of the most comprehensive channel incentive programs in India’s IT distribution landscape.
Why DHURANDARR Matters in 2026: Market Perspective
- Increased SMB digitization
- Replacement demand in Tier 2 & Tier 3 cities
- Growth in surveillance & networking categories
- Expanding laptop adapter and battery replacement market
In this competitive environment, channel motivation and structured incentive programs are critical growth drivers. Lapcare’s DHURANDARR scheme strategically addresses channel profitability enhancement, higher category contribution (Peripherals + Networking + Surveillance), faster inventory rotation, and improved working capital discipline through timely payment criteria.
This makes DHURANDARR not just a reward scheme — but a structured business acceleration program.
DHURANDARR Sales Program Structure: Transparent & Performance-Driven
Tier 1 Partners (IT Distributors, Dealers, Retailers, Mobility Distributors)
Tier 1 partners are required to sign a Memorandum of Understanding (MoU) with mutually agreed quarterly targets for JFM 2026. Revenue is calculated on the basic product value excluding GST, ensuring transparency.
Coupon Structure for Mega Lucky Draw
- 1 coupon on ₹5–10 lakh revenue
- 2 coupons on ₹10–25 lakh revenue
- 3 coupons on ₹25–50 lakh revenue
- 4 coupons on ₹50–75 lakh revenue
- 5 coupons on ₹75 lakh & above revenue
(Invoice details must be submitted within two weeks of invoicing.)
Mega Lucky Draw Rewards
- 1st Prize: Tata Sierra
- Harley-Davidson X440
- Hero Vida VX GO 2.2 (Regional)
- iPhone 16 (Regional)
- iPad 11th Gen (3 per region)
- OnePlus Nord CE5 (4 per region)
Tier 1 Partner Slab-Based Assured Rewards
- ₹5–7.5 Lakh – Philips Air Fryer
- ₹7.5–10 Lakh – Water Dispenser
- ₹10–15 Lakh – Philips Vacuum Cleaner
- ₹15–25 Lakh – Acer 40” Smart TV
- ₹25–35 Lakh – Samsung Galaxy M36
- ₹35–50 Lakh – TVS Bike
- ₹50–75 Lakh – Hero Pleasure Plus
- ₹75 Lakh–1.5 Crore – Hero Xtreme
- ₹1.5 Crore & Above – Royal Enfield Hunter 350
Key Qualification Criteria
- Minimum 25% contribution from Peripherals + Networking + Surveillance categories
- No slab splitting allowed
- Revenues considered only upon timely payment settlement
- Gifts provided in kind only
- Registration mandatory before 25 January 2026
- Disputes subject to Faridabad (Haryana) jurisdiction
Leadership Vision: Partner-Led Growth Model
Atul Gupta, Founder, Lapcare, emphasized that partners remain the backbone of the company’s growth story. DHURANDARR is conceptualized to meaningfully reward their efforts with bigger incentives and structured transparency.
Sandeep Popli, CEO, Lapcare, highlighted that 2026 is focused on ambition and momentum. The program is designed to energize the entire distribution ecosystem while maintaining fairness and clarity.
About Lapcare
Established in 2004, Lapcare has emerged as a leading Indian brand in IT spares, peripherals, and accessories. The company commands a leadership position in the laptop battery and adapter replacement segment and operates through 5,000+ retail outlets, 1,000+ service partners, and a robust pan-India distribution network.
Conclusion
The DHURANDARR Sales Program is more than an incentive scheme — it is a structured channel acceleration framework aligned with market expansion goals. With clear targets, aspirational rewards, transparent policies, and strategic category focus, Lapcare is positioning itself as one of the most partner-centric IT brands in India for 2026.
As the JFM quarter unfolds, DHURANDARR may well set a new benchmark for channel engagement in the Indian IT peripherals industry.
Term and policy
